Telling the story of Devour! The Beach meant bringing the exquisite tastes and beautiful sights of the Bahamas to the right audience on owned and earned social media channels.

Photos of user generated content from the event
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The Challenge

Spread awareness of a food and wine event to target audiences unaware of the remote Bahamian location through social media content.

How We Did It

Through interviews, we gained an understanding of what each participating chef would bring to the table and then created and scheduled Facebook and Twitter content that was inspirational, interesting and, best of all, tasty.

We reached out to the communities of famed chefs – and beyond the reaches of Devour’s owned accounts - by providing engaging content those chefs could use on their own Facebook and Twitter account

Stephanie McGrath

“By understanding the story of each chef, each meal and the location, we were able to create fresh, original, photo-heavy content that appealed to our target audience.”

~ Stephanie McGrath, Digital Storytelling & Content Strategy Lead
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Grew monthly Facebook reach by+ 24%from December - March

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Grew Twitter followers by+ 20%from January - April

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“T4G went above and beyond in researching, developing creative content and building a comprehensive plan to market our new event with remarkable results. They were able to engage new customers via social media, Not only that, they developed it across multiple platforms and tailored it for each of our event partners and key participants.”

~ Michael Howell, Executive Director &
Lia Rinaldo, Managing Director, Devour! The Beach, The Bahamas