To showcase Swissôtel Hotels & Resorts’ prestigious and luxurious brand with an engaging, inspiring and user-friendly website that drives more bookings and increases loyalty memberships.
We immersed ourselves in the brand – visiting hotels and speaking with those who know Swissôtel inside and out. We also gained a deep understanding of the business goals and challenges, customers and competitors. These insights helped guide a collaborative design process that was centered around the customer experience.View Website
“We refreshed the digital brand by leveraging contemporary attributes of European design fused with elements of local culture from their 29 hotel properties. In doing so, the design focused on simplicity and ease of use, supported by engaging imagery and video, directional copy and a simplified path to booking.”~ Scott Bowman, Senior Art Director
An ongoing partnership with FRHI and a beautiful web experience for Swissôtel Hotels & Resorts, recognized by ehotelier.com as an example of “stunning hotel web design”.
“The website is the epitome of class, with clean, neutral colours and neat lines.”~ ehotelier.com