The Challenge

To showcase Swissôtel Hotels & Resorts’ prestigious and luxurious brand with an engaging, inspiring and user-friendly website that drives more bookings and increases loyalty memberships.

Our Approach

We immersed ourselves in the brand – visiting hotels and speaking with those who know Swissôtel inside and out. We also gained a deep understanding of the business goals and challenges, customers and competitors. These insights helped guide a collaborative design process that was centered around the customer experience.

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  • Swissotel creative preview slide 1
  • Swissotel creative preview slide 2
  • Swissotel creative preview slide 1

Circle Loyalty

Our goals included increasing loyalty sign-ups, leading us to seamlessly integrate the loyalty program, Swissôtel Circle, into the brand website.

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Swissotel Circle brand element
Scott Bowman

“We refreshed the digital brand by leveraging contemporary attributes of European design fused with elements of local culture from their 29 hotel properties. In doing so, the design focused on simplicity and ease of use, supported by engaging imagery and video, directional copy and a simplified path to booking.”

~ Scott Bowman, Senior Art Director
Illustration of a hotel service desk bell


An ongoing partnership with FRHI and a beautiful web experience for Swissôtel Hotels & Resorts, recognized by as an example of “stunning hotel web design”.

“The website is the epitome of class, with clean, neutral colours and neat lines.”