Develop an integrated approach for all of Skinfix’s digital marketing efforts with the ultimate goal of generating brand awareness and driving targeted traffic to their ecommerce site www.skinfixinc.com.
Our nurture model allows us to start off with some guiding principles and a strategy which we follow up with regular advice, coaching and mentoring. The goal is to arm our clients’ with the skillset they need to build on the foundation we’ve established together.
How We Did It
We collaborated with Skinfix via brand-building exercises and content development workshops that helped identify voice and key story pillars to promote and grow.
Bi-weekly story meetings focused on identifying original and curated content to promote on a variety of digital channels via a daily/weekly editorial calendar – this was a key part of our engagement with Skinfix. Then, we maintained and monitored their digital channels, offering recommendations when and where needed. This guidance and coaching approach empowered Skinfix to take the reins and keep pace with the growth of their digital channels.
A variety of online platforms were tested through paid campaigns and nurture activities on owned channels, allowing Skinfix to capture traffic through both branded and generic searches. Platforms included Google AdWords, Google Display Ads, YouTube, Yahoo Gemini, Outbrain, Taboola, Facebook Ads & Promoted Posts. The campaigns were continually refined for optimal relevancy with the goal of lowering Skinfix’s cost per acquisition.
We have seen very positive results across the board, including an increase in engagement and significant owned channel growth.
More specifically, traffic has increased by a whopping 258%
“Digital is a big investment for us, and one that we truly believe has already yielded some key returns. In addition to recently obtaining an exclusive partnership with Target, our digital channels continue to thrive and engage our audiences. The T4GKick team has provided us with enthusiastic support and provided great insights into the digital space. We’ve learned a ton about the digital world! It's certainly fast paced!”.~ Amy Gordinier-Regan,
Skinfix owner and president