Our Role

We use all channels – traditional and digital – to inspire potential guests, help them plan their trip and support them as they move toward booking their New Brunswick experience.

The Approach

We believe in doing more with less and in empowering our clients – like Tourism New Brunswick – to own and execute their strategy. Together, we’ve shifted the focus from Paid Media to Owned and Earned to deliver inspiring, actionable messaging for Tourism New Brunswick’s target audiences in everything we do across all channels.

Tourism New Brunswick screenshots
Line drawing of a lobster

Some Highlights (So Far)

Envisioned, planned and executed summer campaigns including the Summer 2014 East of Ordinary bi-lingual campaign.

Set up a “Nurture Team” made up of T4G Kick and Tourism New Brunswick employees, tasked with feeding and growing the province’s owned channels – newsletter, website and social accounts.

Staged and implemented a lobster roll giveaway “popup shop” event at Parlee Beach that gained national attention.

Take a closer look at the 2014 East of Ordinary campaign


We’ve seen positive results across the board, including an increase in engagement and significant owned channel growth.

  • Tourism New Brunswick sample slide
Illustration of eyeglasses

“We chose T4G as our Agency of Record because of their Leadership, approach and creativity. This breeds strong conversion-driven results. Our new digital first approach, is resulting in aligned experiences though our website, social channels and campaigns.”

~ KIM MATTHEWS, Director Marketing, Tourism New Brunswick