The Opportunity

To help WWF-Canada raise more funds and build stronger connections with their supporters through an enhanced ecommerce experience.

Stuffed animals
Matt Humphreys

“Our goal was to inspire and motivate WWF-Canada supporters to easily purchase a WWF branded item or symbolic donation on the device of their choosing through a fully responsive web experience and optimized checkout process.”

~ Matt Humphreys, Project Manager
Photo of an adoption package from the WWF eStore

How We Did It

We never lost sight of what the end customers were looking for and what WWF needed to successfully operate the program. We teamed up with WWF stakeholders and partners to figure out the right way to create an online store that was easy to use and maintain, beautiful to look at, and available on multiple screen sizes.

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Results

Illustration of Christmas tree bulbs

The eStore launched in time to capitalize on the busy holiday shopping season. This meant WWF supporters were able to select fun, cuddly gifts for their loved ones (easily and efficiently) and support WWF at the same time.

Illustration of bills and coins

The WWF eStore exceeded revenue goals, seeing conversion rates four time above the industry standard. That made for a very merry holiday season.

Shane Oldreive

“We jumped at the opportunity to work with WWF-Canada. There’s a genuine desire within our team to do good work for a good cause and we knew we were the right partner to help WWF achieve their goals with the eStore project.”

~ Shane Oldreive, Director, T4G Kick